Expand your market reach and limit your legal risk under the Americans with Disabilities Act.
1 in 4 Americans identifies as disabled – including approximately 20 million U.S. working-age adults. According to the America Institute of Research, the total disposable income (after taxes) for this segment is about $490 billion, similar to the size of the African-American ($501 billion) and Hispanic ($582 billion) markets. The discretionary income of working-age people with disabilities is about $21 billion, more than the African-America and Hispanic markets combined.
Does your company’s website work with adaptive technology such as screen readers and voice command? Are your website videos closed-captioned or transcribed?
If not, your business may be losing market share and running a risk of a lawsuit under the Americans with Disabilities Act (ADA), which just marked its 30th anniversary.
In 2018, more than 470 suits involving digital accessibility were filed between July and September. UsableNet estimates that in 2019, a new ADA website lawsuit will be filed every working hour, totaling 40 a week.
Making your website accessible doesn’t have to be costly or complicated.
And it’s certainly less costly than a lawsuit and the resulting negative publicity and social media.
Outlook Business Solutions’ website testers use adaptive technology every day to live, work and play. They conduct a thorough review of your website to identify any accessibility obstacles. Missing alt text for images, incorrectly labeled buttons and navigational errors can lock out those with disabilities from using your services or applying for jobs with your company. Faced with a website that’s difficult to access, most consumers with disabilities will simply move on to a site that is easier to use.
Automated solutions that crawl the code of your website looking for accessibility errors may identify only a fraction of the problems. Using human testers provides an added layer of usability insight to your development team. And when you use testers from Outlook Business Solutions, you provide earning opportunities to professionals with visual impairment and help reduce the staggering 70% unemployment rate among this group.
The digital world is moving toward a standard of full accessibility for websites and platforms. Be a leader in your community and your industry by ensuring your company adopts best practices and the Web Content Accessibility Guidelines (WCAG), the global guidelines for accessibility. And reap the added benefits of an expanded market and reduced legal risk.
Outlook Business Solutions provides accessibility testing for organizations and companies. We can run diagnostics, analyzing how accessible your website and/or app is. Skilled technicians will test your online/digital platforms and provide recommendations for ensuring your content meets ADA and WCAG guidelines. Contact us for a free initial evaluation of your website.