Whether you work for an agency or organization, your top marketing priorities are usually customer engagement, better conversion rates and higher search rankings. You are passionate about spreading awareness about your brand and connecting with your audience. But have you thought about how people with disabilities digest your digital content?
You do not want an inaccessible website to prevent a user from acting on your content. Accessibility does not have to be a scary word. Outlook Business Solutions can teach you about the things users with disabilities need to access a website.
Accessibility allows all users – regardless of their disability – to use, understand and enjoy the web.
Everyone benefits from accessible content. For example, a mobile user can access your content more easily if it is designed to be used by everyone. Making your content available to all users will increase conversion rates, improve load time, and gain more links and improve social sharing.
Don’t design something and then try to make it accessible. Incorporate accessibility into the entire process, and you will save yourself time and possibly money. You will also avoid losing part of your audience. As shown by many lawsuits, even fixing the problem after it is discovered can be too late.
Making your website and marketing materials accessible can take time and a special set of skills. You might need to transcribe, add written notes, or modify color schemes in your content. Outsourcing to people – like the staff at Outlook Business Solutions – will ensure the work is done correctly.
Don’t assume images with alternative text or videos with closed captioning satisfy all accessibility requirements. Familiarize yourself with terms such as WCAG and ADA. The last thing you want is an unhappy customer hitting you with a lawsuit because something on your website prevented them from placing an order or taking advantage of an online-only special. This is another reason to outsource your accessibility needs to someone who understands all of the accessibility laws.
Outlook Business Solutions can provide digital accessibility support through our Ally Support Program. You can add accessibility expertise to your team without adding full-time staff. Learn how to spot and remove any accessibility issues and validate your changes with on-demand spot testing during development. Think of us as your partner in creating websites that everyone can use.
Learn more about our subscription program here, or contact us to learn more.