Blog

Jan 27, 2021

How has COVID changed small business practices

We are almost one year into the COVID-19 pandemic and it has fundamentally changed the way we all do business. The unexpected virus made us reevaluate and alter our business plans, procedures and practices and look for some new marketing tips.

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Jan 20, 2021

Four tips for finding your niche market

In today’s digital world, it’s hard to stand out above the oversaturated market of businesses providing products and services to consumers. Make your voice heard above the noise by defining your niche market.

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Jan 13, 2021

Why website overlays are not an accessibility solution

Disabled access is a growing conversation, especially when it comes to software and technology. More and more companies attempt to include website accessibility but often fail to seek out accessibility experts.

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Jan 06, 2021

The pros and cons of running a virtual business

We’re all becoming more comfortable with working from home. The pandemic made this essential for many of us. As the vaccine becomes more available and the country starts opening up, many business owners are considering pivoting to a virtual business.

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Dec 30, 2020

Five tips for identifying your target market

Identifying your target market is the most important first step in increasing brand awareness. Your target market is the group of people you want to sell your products and services to.

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Dec 16, 2020

Accessible Zoom Presentations

The age of digital presentation is upon us. The surge of digital conferences allows flexibility for businesses and schools. And while some video conference platforms are generally accessible for blind and low vision participants, it’s important to create a presentation that is inclusive.

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Dec 09, 2020

Tips for time management and achieving your goals

Good planning and effective time management skills will help you prioritize tasks and get everything important done on your to-do list.

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Dec 02, 2020

Tips for developing a content marketing strategy

Efficiently draw traffic to your website and increase brand awareness with quality content marketing services. A content marketing strategy is the why behind your products and services. 

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Nov 25, 2020

Virtual ways to celebrate the office holiday party

The pandemic has not taken away the holiday spirit. As many people work from home, the ability to gather together and enjoy the traditional office holiday party diminishes.

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Nov 18, 2020

Automated beta testers vs. real-life beta testers

Companies are beginning to understand the importance of inclusive design. Microsoft, Amazon, Target and even social media sites like Facebook and Twitter have considered accessibility. Many companies rely on automated software to test accessibility.

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