In the digital age, it’s easy to assume that print media is dead, but the print media is still alive and doing well. While many business are using both social media advertising and print media, this is why print media is still necessary for any business.

Like most photographers and videographers, Kenny Cheairs brings his vision and point of view to his work, always with the goal of getting what was in his client’s head to the screen. To do so, Kenny addresses a challenge most in his field do not – vision impairment due to diabetic retinopathy.

“The best way I can explain my visual impairment is that it’s like wiping a muddy windshield that keeps getting splattered with more mud,” he said. “I have no vision in my left eye, and no depth perception or central vision in my right.”

Rachna Keshwani is the first blind Customer Success associate for Outlook Business Solutions. She began her Outlook career in the human resources department in 2016 and then transitioned into helping promote the organization’s enrichment events. Joining OBS gave her the opportunity to grow her professional skills and to help expand blind employment through a new business.

As the public relations facilitator for Outlook Nebraska, Rachel doesn’t just write headlines – she makes them. In 2017, Rachel made national headlines when she became the first blind person in the United States to earn the Accreditation in Public Relations certification. Fewer than 20 percent of public relations professionals complete the certification, which involves an exam, preparing a portfolio and a presentation. Rachel passed on her first attempt.

Your company has an important story to tell. For that story to be heard above all the competitive noise, every piece of your marketing materials needs shout it from the rooftops – including your trade show booth.

It’s easy to consider that story when you have the luxury of unlimited digital space on a website or the running time of a two-minute video. But how do you shout that story to throngs of distracted people strolling a crowded, noisy convention center floor in a way that gets them to stop and talk with your booth staff?

Like billboards along the interstate, your booth has to tell a compelling story in those few precious seconds before your audience has passed you by.

Ever gone out to the mailbox or to your email inbox and found a message meant for you or someone in your home, but something wasn’t quite right?

Maybe the sender used your maiden name or your formal first name instead of the nickname you’ve used for years. Or maybe it was addressed to your ex, who you divorced years ago, or worse, to a deceased family member.

In the split second it took to read the address label, one unintended message came across loud and clear — whoever sent this doesn’t value me as a person or a customer. That piece of mail or email likely ended up in the trash or in your deleted file before it was read.