Ever gone out to the mailbox or to your email inbox and found a message meant for you or someone in your home, but something wasn’t quite right?
Maybe the sender used your maiden name or your formal first name instead of the nickname you’ve used for years. Or maybe it was addressed to your ex, who you divorced years ago, or worse, to a deceased family member.
In the split second it took to read the address label, one unintended message came across loud and clear — whoever sent this doesn’t value me as a person or a customer. That piece of mail or email likely ended up in the trash or in your deleted file before it was read.