If you have consulted a marketing expert, you have been advised to add SEO to your website to increase your Google rankings. Let’s start with the basics. SEO stands for search engine optimization. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. SEO is about people and search engines. Through effective SEO, you can find out what people are searching for online, the answers they seek, the words they use and the content they want to consume.
Search engines scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. They discover and catalog all available content through a process called crawling and indexing. The search engines order the content by how well it matches a query, which is referred to as ranking. Search engine algorithms change constantly. These constant changes make effective SEO an important part of the recipe for the success of your business. Below are five ways SEO can help grow your business.
SEO leads to a higher conversion rate. Maintaining a top search engine ranking on Google helps you draw more traffic to your site. Your target audience will find you while conducting web searches as long as you create high-quality content with relevant keywords and search phrases. Businesses attract more potential customers by using SEO to increase Google rankings.
Effective SEO gives your customers a tailored user experience through relevant information, including graphics and videos to demonstrate the material covered in the text of your web content. By creating high-quality sales pages and blog posts with an appealing, yet simple design, you make your site easy to navigate on computers or mobile devices. This is one of the many ways you keep visitors returning to your site.
SEO draws traffic to your website. Outbound marketing consists of cold calling, spending money on ad campaigns through email, other sites and social media, inbound marketing helps your audience find you when they're looking for a company to meet their individual needs. Inbound marketing is a means of adding SEO keywords and phrases to your web content, blog posts and other online marketing expert materials.
SEO helps you attract potential customers. Google's rankings are determined by what its algorithm considers to be the most relevant sites based on any given search term. Investing time in creating quality web content that your niche market looks for will most likely result in new leads.
SEO works in conjunction with public relations marketing for your organization. Although SEO and PR are two different marketing expert strategies, you can use them together to maximize higher rankings in Google's algorithm. Here's how it works, the SEO specialist finds opportunities to have articles or blog posts centered around your industry, placed on external blogs, news publications and other relevant websites related to your specific niche market. A PR strategy engages influencers and asks them to talk about your products and services. By using SEO and PR strategies, you have a much better opportunity to connect with potential customers and clients from outside sources.
To be successful with SEO, you need to constantly monitor search engines and know how to adjust your content to stay relevant. We can help you with all of your SEO needs. Contact us today for more details.