Content creation is an important part of content marketing for your business. However, deciding when and how often to publish your content will increase audience engagement.
Creating and maintaining a social media content calendar template helps you publish your content on a consistent basis. Use the following tips and strategies for scheduling content publication.
Work with your content marketing team to develop a content publication strategy. This content creation procedure will help you determine which pieces of content need to be published during which time periods (i.e., publishing content to launch a new product or service). Your operational procedure can also help you assign the task of updating and maintaining your content calendar to a designated member of your team.
During the development stage of your content creation and publishing procedure, talk to your team about their content marketing process. Ask them to list the redundancies and inefficiencies to help you fine-tune your content marketing strategy.
Find the formula that works best for your team and your content marketing strategy.
Social media content calendar templates can be created in a variety of ways. You can create an Excel spreadsheet with columns that list publication dates and types of content to be published. Another option is to use a calendar creation tool to create your publishing schedule. Test a variety of different scheduling options to find the one that works for your business.
Add Important dates and information to your content calendar.
As you develop your content calendar, be sure to populate it with important dates. These dates are not limited to publication dates. You can also add submission deadlines for written and visual content.
Create task alerts or reminders to hold your team accountable for submitting their projects on time. Include other vital information such as the project title and the names of team members assigned to the specific project. This information shows content creators which projects have been assigned and which ones are available for allocation.
Specific content types can be scheduled in advance. This content includes podcast episodes, blog articles, and social media posts.
Pre-scheduling these content pieces according to your social media content calendar template can help you automate certain elements of your content marketing procedure while your team works on other projects. Pre-scheduling social media posts gives you the flexibility to post content when your audience is active on each platform. Add your pre-scheduled posts, submission deadlines, and release dates to your content publishing schedule.
Schedule a weekly or monthly analysis to evaluate your social media and email engagement. This consistent evaluation of your content will show which strategies work and which ones need to be eliminated.
Your content engagement analysis will help you develop new and innovative strategies to draw traffic to your business website and influence your audience to purchase your products or services.