Five ways AI can boost marketing efforts for your business

Five ways AI can boost marketing efforts for your business

Marketing can be a daunting process. With the help of AI tools and software, you can automate tasks like ad campaigns and customer support and engagement to save you time and money. Here are five ways of using AI to boost sales and create promotional campaigns to take the guesswork out of reaching your target audience.

Messaging apps, such as Facebook Messenger and WhatsApp, provide an opportunity for business owners to boost the visibility of their brands and engage with potential clients and customers.

Online messaging apps provide free instant messages and audio or video conferencing options to individuals and groups of various sizes. Push notifications in messaging apps help businesses share relevant content to their targeted audience without having to rely on a preset algorithm to create content marketing campaigns.

Business owners use AI tools to target social media marketing campaigns. AI shows the target audience ads based on their clicks, likes and shares. For example, a social media platform uses object recognition software in conjunction with AI tools to analyze the images a user post on a regular basis. Based on the image analysis, the object recognition software determines a user’s product choices to create and post relevant advertisements on the user’s timeline. 

Automation tools, such as chatbots, provide businesses with automated customer service and engagement in real-time. Using chatbots reduces operation costs and boosts product sales. For example, retailers, financial institutions and other types of businesses use chatbots to provide 24/7 customer support, answering customer queries when they arise. Chatbots respond quickly and have been found to be more effective in answering frequently asked questions and helping customers find solutions to their problems. The prompt response to a customer’s question leads to overall customer satisfaction.

 Voice search helps customers find the products and services they need. Voice searches have become increasingly popular, with the use of voice assistant technology such as Amazon Alexa, Google, Siri or Cortana. Creating SEO enriched content with voice search phrases will keep you competitive in today’s marketplace and drive traffic to your website. Rising voice search popularity will change the way SEO is handled. Voice search also helps you enhance the quality of service you provide to your customers. This ensures that your customers will keep coming back to find the products and services they’re looking for, from a brand they trust.

Using AI tools to create digital ad campaigns can help you grow your brand. Though some people create their own ads, many businesses turn to AI to create copy for their content marketing campaigns. AI also makes recommendations to frequent shoppers based on purchases made through your website and social media engagement. AI can be used in many ways in your overall content marketing strategy.

Outlook Business Solutions can help you plan your marketing strategy with the use of AI. Contact us for more details.