When you publish website content, you may find that some posts get more views than others. The following five tips will teach you how to increase engagement on social media by creating content that draws traffic to your site and keeps visitors browsing your site for longer periods of time.
Engage with your audience through social listening.
Social listening allows you to monitor the conversations happening on various social channels around your brand and your industry. Social listening also tells you what social channels your audience uses to hold their conversations. Monitoring the conversations on various social media platforms helps you discover why your brand is important to your potential customers. Social listening also helps you stay one step ahead of your competition.
When creating your content, recommend relevant articles of interest to your visitors to keep them on your site.
Internal linking is important for two reasons, internal linking enhances your website’s SEO, without the use of extra tools or plugins. These links draw visitors to content that they wouldn’t have otherwise known to look for on their own. Add comment-worthy content to your site. This encourages visitors to add their questions, suggestions or opinions about the material presented in a given article.
Collaborate with influencers who share your brand’s values.
Your influencers must also be relevant to your industry and your target market. While working with influencers with tens of thousands of unique visitors, don’t underestimate the marketing power of influencers who only have 1,000 to 5,000 visitors per month. Collaborating with macro-influencers helps you reach a wider audience, but you’ll receive a higher engagement rate when working with micro-influencers.
Create high-quality images, videos and infographics to draw traffic to your website.
Infographics can be used to illustrate points in your blog posts with minimal blocks of text. Although people find it hard to retain information in a large block of text, you can capture your audience’s attention by adding infographics and other visual media to your web content. Add alt text to your images to make your site accessible for people with disabilities. Create your own images, videos and infographics using software such as Canva or Adobe Photoshop. Creating original visual media also helps your business website rank higher on Google and other search engines.
Provide a live online chat feature on your website.
Use chatbots to make your chat feature available 24/7. Live online chats make responding to customer queries faster. Faster response times mean you generate more leads for your business. You can create and customize automated answers to customer questions or install a chatbot that can assist your customers and site visitors while you’re away. You can jump into the conversation and handle individual questions or problems when you return to the office. Live chats encourage visitors to stay on your site for longer periods of time.