How a Virtual Assistant Can Help Your Business

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How a Virtual Assistant Can Help Your Business

As an independent worker, a virtual assistant can help you with administrative, copywriting and marketing, social media, business development, processing and other tasks. By hiring a virtual assistant to handle the routine tasks and administrative needs, you free up your time to concentrate on the things that will grow your business. A virtual assistant (VA) will work from a remote location, usually their home. They are a flexible worker that can adapt to your needs.

So now you’re thinking about the types of things a virtual assistant can help you with. Here is a list of just a few of those tasks.


Not every email, chat or call you get necessarily needs your attention. Some are just providing you with an update on progress. A VA can sort through your copywriting and marketing communications and send messages to the right department. They can also answer messages according to set parameters or with specific messages already crafted to help you better manage all your incoming communication.

This will allow you to focus on the messages that really need your attention. You will have the time to provide a thoughtful response. Your inbox will be more manageable, and responses attended to and filed for easy retrieval. 

A VA can also manage your calendar and add, edit or update your contact list. 

Complete tedious tasks

Internet research and data entry can be time-consuming tasks. Share data with your VA and they will be able to upload your information into your preferred data management system. They can also create and run reports for you that will help you run your business.  

Are you interested in buying a new machine for your business, but do not know which one is best for your company? A VA will be able to do the research and provide you a report with options to choose from. Maybe you need to find out what your competitors are doing. A VA can research and compile that information too.

Organize your digital data

Do you have files everywhere and then you cannot find a file when you need it? Give your VA access to Microsoft Teams, Google Drive, Dropbox or whatever cloud storage software you are using. They will be able to sort, rename and organize your copywriting and marketing documents for easier retrieval and use. 

Your VA can also review your customer data and web analytics. They can provide you with reports and updates that will help you get to the information that you need to make better decisions. This alone can save you tons of time pouring over all the data looking for that one piece of information.

Set up processes

Inefficiencies cost your business money. Most inefficiencies are the result of not having processes in place. Processes are things such as automatic billing or set responses for specific types of email.

Many business owners have not established processes because they are busy running their business. A VA can set up the processes your company needs and possibly identify other areas of your business that could benefit from additional processes. 

Capitalize on specialization

Where does your company need the most help? You can take advantage of your VA’s area of expertise, whether that be accounting, marketing or project management. The possibilities are endless.

An accounting specialist will be able to help you with bookkeeping, financial reports and payroll. They can create and send invoices and follow up with a customer when payments are due. A project manager can help you run projects or hire and manage other freelancers. He or she can help develop your plan and then execute it within the timeframe and on budget.  

A VA with marketing skills can:

  1. manage your social media and email campaigns

  2. create marketing materials and presentations

  3. produce audio/video content

  4. update and manage your website 

Often times, small business owners cannot find the time to get started on marketing or it gets short-changed because you have so many things on your plate.

These are just a few of the things that a VA could help you do. If you’d like to learn more about our virtual assistants and what they can do for your company, contact Outlook Business Solutions. We are here to help you grow your business.