Have you dabbled in social media marketing for your business? Are you trying to determine which platforms work best for your type of business? This is the year for you to focus on your social media marketing and determine the most effective platforms for you to help grow your business.
Whether you’re a B2B or B2C marketing company, focusing on the most effective platforms will save you time and money. You will be able to direct your resources to those platforms which will help you reach your business goals.
There are many reasons why you should be using social media. It can help you build brand awareness. You can connect with your customers. It could help boost your SEO on specific search engines. But the most important reason is that it can drive sales. So how do you go about choosing the best platform(s)?
Here are four steps to help you choose the best social media platform(s) for your business:
Define your target market.
Who needs your product or service? Who is interested in buying your goods? Develop a marketing persona that describes your customer(s). Describe your customer using demographic terms such as age, sex, income level and geographic area, as well as lifestyle terms such as style, attitude and possessions.
You may have more than one target market and you should create a profile for each target. Your message will be different for each target that you identify.
Determine your social media marketing goals.
Do you want to grow your business or is connecting with your customers more important? Find the gaps in your current marketing plan and then determine the best way to fill those gaps. You can start by asking yourself some simple questions:
Am I trying to improve customer service or build loyalty?
Do I want to create a feedback mechanism for my customers?
How do I grow my customer base?
Do I have a new product or service that I want to introduce to my customers?
Is it important to drive potential customers to my website?
It’s important to define how you measure success. The number of followers or fans isn’t always the best measure of your success. You want to define your success by those followers that are highly engaged with your brand. Also, each platform will require different copywriting and marketing strategies to get the best results.
Choose your social media platforms.
You’ve determined your target market and set your goals. Now it’s time to learn about all the platforms and which will help you improve your marketing.
Review the key statistics for each platform you are considering. You should also consider the tools each platform has to reach your target audience. Those tools will help you measure your success.
It is important to consider how each platform will help you reach your goal. If your goal is brand awareness, does the platform help a potential customer identify and relate to your product or service. If you want to engage your current customer, does the platform help you create meaningful conversations?
The objectives you choose need to correspond to important metrics. This may be retweets, check-ins or people going to your website. The only way you will be able to determine if your social media marketing strategy is working is if you can measure the actions taken.
Look at your skills, content and time.
You’ve chosen your platforms, but now you must make sure you provide meaningful content to engage your target audience. Capitalize on your field of expertise and share valuable information online. Customers will find your content when searching for information on the topic. Your copywriting and marketing content should be relevant to what you do.
Once you have put out top notch content, you can’t just let it sit there. It is important to monitor your platforms and interact with your audience. You also need to put out fresh content on a regular basis. Many tools can help you measure, monitor and post meaningful content.
If you’d like help developing and managing your social media presence, we’re here to help. At Outlook Business Solutions, our professionals can help develop goals and execute copywriting and marketing strategies for your social media presence. Contact us to learn more about our marketing and sales services.