A video marketing plan is becoming more important every year. People are more likely to share a video post rather than one with just words. Most sites have added features and make it easier to share videos than ever before. So, it’s probably time for you to determine your video strategy.
Marketers have long known that video is more effective than blogs at generating leads. If you’re trying to generate leads, videos can be a very effective medium, but you also need to consider your product and the content that you need to share. There are so many statistics that will tell you why video is important for your business.
Let’s look at how we can create great videos when we don’t have a lot to spend.
Video-making tools have become more accessible to small business owners. An inexpensive video doesn’t have to look homemade or cheap. Many cheap videos look as good as their more expensive counterparts, thanks to the technology changes over the past few years. Anyone can launch their own video marketing campaign with a few of these pointers.
The first and most important step is to plan. Your video will come together more quickly if you spend time upfront planning. Before you even start shooting, you should know or have a strong idea what the finished product will look like.
You should ask yourself, “Why am I making this video?” Is it to educate your consumer or is to get more people to try your product or service? Think about your intended audience and what you want them to do once they watch your video. You should also be thinking about how you’re going to measure the success of your video.
Once you know why you’re making the video, then it’s time to dig into the specifics. Develop a storyboard and write a script. The script will cover everything that happens in the video from dialogue between actors, to scenarios and transitions. The storyboard is a visual aid that lays out the action in every frame.
Use free or affordable applications and products. Our phones are now a powerful tool to help us make videos. The quality of the videos is excellent and then you can use some of the pointers from social media platforms to make it look professional. There are many free editing apps available for you to use as well. These apps can make editing your video a simple process and no one will know your video was made on a shoestring budget.
It’s not just editing apps that you can get for free or at a reasonable cost. You may not think about it, but music will probably be important for setting the mood or tone of your video. Apps like Soundstripe or Musicbed can help you find the right music at the right price. Music is categorized by genres and themes.
Consider giving amateur actors a try. You don’t have to hire the most expensive actors. Look to your community theater for suggestions. Maybe you don’t even need actors, maybe real customers or your own employees can speak best to your product or service. A testimonial from a current customer can go a long way in helping you generate additional business.
Location, location, location. Think about where you’re going to shoot your video. You don’t always need to spend money renting a space and creating a set for your video. You may want to shoot your video outdoors. If you go this route, be sure to visit the site at the time you will be shooting your video to check out noise levels and how busy the area is. Choose sites that have great backdrops and little to no noise or interruptions.
If you must shoot indoors, consider doing it at your location. You can also investigate other businesses that may let you use their space in off hours or for a nominal fee.
These are just a few tips to help you create awesome videos on a shoestring budget. We know you don’t always have the time to shoot videos and run your business. That’s why we’re here to help. Outlook Business Solutions is a marketing agency that provides marketing, strategy and accessibility services to businesses. Our mission is to create an inclusive and integrated environment, populated with talented professionals with consideration and accommodations for those who are blind or low vision. Our professionals can help develop goals, strategies and content for your marketing needs. Contact us to learn more about our marketing services.