Building a brand for your business is one step of the marketing process. However, brand awareness is telling the world about your brand through advertising, social media, and content marketing business solutions. Use these tips to increase your brand awareness and share your message with the world.
Identify your target market.
Knowing who your potential customers are and where they’re located is the first step in increasing brand awareness. Identify your target market through social listening and studying your competition. Social listening is a way of following conversations around specific keywords and phrases relevant to your brand. Social listening helps you create a branding strategy to solve the pain points of potential customers. Conducting surveys and polls on your social media channels helps you define your target market outside of general social media conversations.
Identify the traits that make your brand different from others in your industry.
While studying your competition as a way to find your target audience, evaluate their brands. Pay close attention to the ways they define their brands and what traits their brands are lacking. By comparing the brand-defining techniques of your competition, you can create a list of characteristics that make your brand stand out above the crowd. What adjectives would you use to describe your brand? Use these adjectives to identify your brand.
Engage with your audience through consistent branding content on multiple platforms.
Your content marketing business solutions need to engage with your audience. Creating different social media posts from your web content confuses your potential customers. To avoid losing visitors to your site and your social media channels, create content around your brand to share across multiple platforms. Creating a consistent branding strategy helps your target market understand what your brand’s all about.
Create a referral program to attract potential customers.
Your customers will gladly spread the word about your products or services when you provide an incentive for them. Adding a special bonus will entice your audience to refer their friends to your brand. Referral marketing makes your brand stand out above your competitors. Customers can advocate to consumers in their networks that your product or service is one that they can trust to meet their needs. Social media, email referrals and word of mouth are tools customers use to share their recommendations for your brand. Ask for customer testimonials from new and returning customers to post on your site and your social media channels.
Create content to use as guest blog posts.
Creating content to share on other blogs in your niche market will help you reach wider audiences. However, this content needs to be high quality and have images and graphics that make your brand appealing to bloggers and their audiences.
Create a podcast to promote your brand.
Starting a podcast and interviewing industry experts will help you promote your brand, while connecting with like-minded professionals. Podcasting creates opportunities for you to be a featured guest on other podcasts. You can increase brand awareness by paying podcasters in your niche market to advertise your products or services on their shows. In turn, companies can pay you to run ads for their brands on your own podcast.