A funny thing happened on Natalie’s way to becoming a journalist/author: she stumbled into marketing and entrepreneurship. (Her high school friends are still awaiting a best seller 35+ years later.) She loves using storytelling, analogies, concise wording and a dash of persuasion to guide customers, users and buyers toward their goal. She has a sixth-sense for assembling talented professionals into creative teams motivated to get stuff done (GSD).
After 25 years in financial services, Natalie brought those skills to Outlook Business Solutions. She considers this her dream job: finding projects and tasks small business owners need to outsource and finding professionals with those skills who happen to be visually impaired. Natalie is aware of the challenges disabled Americans face in finding employment. Her son Ranier (aka “Rain”) suffered a traumatic brain injury at the age of 3 months, leaving him partially paralyzed, developmentally delayed and cognitively impaired. So applying her marketing skills and entrepreneurial tendencies to a social enterprise focused on helping the visually impaired keeps her challenged and fills her heart.
Natalie has a bachelor’s in communications arts from Wayne State College and a master’s in communications from the University of Nebraska Omaha.
Outside her role at Outlook, Natalie is a partner in a technology start-up as well as a vintage clothing boutique. Her family includes daughter Georgia, son-in-law Taylor (founder of Omaha tech company Appsky) and granddaughter Rowan; son Rain, who lives at Hands of Heartland in Bellevue, Nebraska; and son Noah, a senior at Gretna High School. When not starting and running businesses, Natalie likes the quiet of her 80-year-old farmhouse in the country (fun fact: she doesn’t own a TV), home improvement projects, reading, board games and antiquing. You might see her around town at live blues music shows. She’s the one with the blue-green hair. If you see her, say hello!