In the digital age, it’s easy to assume that print media is dead, but the print media is still alive and doing well. While many business are using both social media advertising and print media, this is why print media is still necessary for any business.
Branding is one of the most important aspects of a business. What are others on a local or national level stating about your business, products or services? A print ad can help solidify your branding efforts and put your business out in front of the public.
In the digital world, you can’t physically touch a website, social media advertisement or other forms of promotions. You can only control to a certain extent where the advertisement is going and the audience. A brochure, flyer or business card is a physical thing customers can hold onto.
Engage your audience
The best part about print media campaigns, you can engage with your audience better! A website has three seconds to load before a customer goes to a different page and is scanned for less than 15 seconds total. However, studies have shown print media keeps customers engaged and reading for a longer period of time.
There is a neurological reason to use print media in your marketing efforts! The human brain processes information differently depending on the medium. Consumers read for longer periods of time and scan longer if the content is on some form of print media. This is because there are less distractions. A text message isn’t showing, a pop-up ad isn’t in the corner, and everything else is shut off for a second.
Hone in on your audience
Digital marketing advertisements are great. They reach a larger audience and help keep a business engaged and interactive on social media platforms. However, sometimes a business needs to go old school to reach their audience. A print media campaign can allow for customer service or sales representatives to physically hand out a flyer, brochure, pamphlet or other forms of print media. This allows the potential customer to read more about your business at a more convenient time. On social media, chances are they will just scroll through, but holding the physical flyer in their hand can change the outcome.
This is where your print media campaigns can coincide with your digital marketing efforts in place. An employee is handing out flyers to the general public and on the bottom of the flyer is a QR code, link or social media handles. The person can scan the QR code and immediately be taken to your website. It’s that simple.
For marketers of small and large businesses, print media is essential and so is the bottom dollar of print media. Find the best print media solutions and price with Outlook Business Solutions. For more information on our customer care services or marketing, give us a call today.