Here are five ways to create a strategy for providing content your target audience wants and needs.
Conduct market research to find your target audience.
Start by researching your customer base. Find out why they choose your brand over other brands in your industry. Research your competitors to find out what they offer compared to your products and services. Once you know your target audience, you'll be better equipped to provide content that gives a solution to the problem they're trying to solve or provide answers to their burning questions. For more experienced marketers, evaluating your target market gives you the opportunity to evaluate your strategy and create relevant content so you can reach a wider audience.
Brainstorming is important for your content marketing strategy.
Define your goals by setting some long-term goals. Break them down into smaller tasks and schedule completion deadlines. Keeping a record of your long-term and short-term goals helps you maintain the level of success you wish to achieve.
While you’re brainstorming, write down some ideas for the subject matter you wish to provide your readers. Start by asking what your customers want. What information are they looking for or what problems will you solve with the products or services you provide. After obtaining this information, research your competitors again. What are your customers not getting from your competitors’ content? Answering this question will give you ideas for subject matter related to your niche market.
What types of content will you provide to your customers?
Giving your customers varied content will grow your target audience and keep your customer base engaged and happy. Although blog posts and webpage content work for some, other potential customers may not have time to sit and read a webpage or blog post. Use podcasts, how to videos, images and eBooks to meet the needs of your readers. When creating content marketing services in each format, be sure to use keywords and phrases to enhance SEO and increase your site’s search engine rankings.
Create and distribute your content on a variety of platforms.
Aside from your website, take some time to analyze which social media channels your potential readers use most. Create and schedule posts for each of these channels, with relevant links to drive traffic to your website. You can also schedule specific times to release relevant content to your website such as blog posts, podcast episodes and videos. Scheduling specific times for content to be released to your site and social media outlets give your readers what they’re looking for while creating the products and services your customers need.