Apr 01, 2020

How do I market during the COVID-19 pandemic?

This is a time of great uncertainty where things are changing by the hour. It can be difficult to know what you should do. We would like to provide some direction about how your small business should navigate all of these business changes.

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Mar 25, 2020

Does it make sense to outsource marketing?

Do you have the time to keep up with all of the trends and technology? Our world is changing quickly, and we need to stay abreast of new ways to market our products and services.

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Mar 18, 2020

When should I use a freelance writer?

Deciding to bring on a freelance writer for copywriting services depends on your business goals and objectives. Do you need more time to concentrate on other areas of your business? Is writing difficult for you? Does someone else in your business have the skills to do your business writing? 

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Mar 11, 2020

Meet Mike Wells

Mike Wells is the lead developer of relationships for Outlook Business Solutions.

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Mar 04, 2020

Six tips for starting a podcast

If you’re looking for new and innovative ways to grow your business, starting a podcast can help you build your brand.

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Feb 26, 2020

Is your website ADA compliant? The importance of accessible digital platforms

Businesses worry about the expense and time in ensuring accessibility. Outlook Business Solutions knows from experience that when accessibility for all is included, everyone benefits.

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Feb 19, 2020

How the four Ps of the marketing mix are changing

If you’ve studied marketing, you’ve probably heard of the four Ps of marketing – product, place, price and promotion. They are still important but they’re changing. 

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Feb 12, 2020

What is product life cycle management and why do I care?

When marketing your product, it is important to know which stage your product is in. Product Life Cycle Management (PLM) is the process of managing the entire life cycle of your product from inception through decline and disposal.

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Feb 05, 2020

Meet Rebecca Skipper

Rebecca is a business researcher and leads specialist with Outlook Business Solutions, living in Winter Haven, Fla.

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Jan 29, 2020 customer, market research, outlook business solutions

How to conduct market research

You know your product or service and how it works. However, do you know your audience and what motivates them? Here is your introduction to market research. 

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