Jul 10, 2019 blind, team

Meet Keith Rosson

Like many professional illustrators and designers, Keith Rosson is familiar with taking a client’s rough idea and turning it into something visually striking. He’s renowned among his client base – particularly bands, record labels, and independent publishers – for creating work that’s unique and eye-catching.

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Jun 26, 2019

How your company can benefit from phone surveys

There is nothing much more reassuring than hearing another human voice when you call a business. Research shows that 70 percent of consumers still want human interactions instead of bots. Why not try the obvious solution of hiring a call center in Omaha NE instead of sending another email survey that will get ignored?

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Jun 19, 2019

How negative customer feedback can be good for your business

Businesses often avoid negative feedback they receive because there is enough positive feedback to outweigh the bad. But, that negative feedback is an opportunity to grow in the future. When a customer is unhappy, there’s a 91 percent chance they won’t do business with a company again.

However, this doesn’t mean another customer will shy away from your products or services because of negative reviews. This is how to gracefully use negative reviews to your advantage.

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Jun 12, 2019

Print media and your marketing efforts

In the digital age, it’s easy to assume that print media is dead, but the print media is still alive and doing well. While many business are using both social media advertising and print media, this is why print media is still necessary for any business.

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Apr 17, 2019

Meet Kenny!

Like most photographers and videographers, Kenny Cheairs brings his vision and point of view to his work, always with the goal of getting what was in his client’s head to the screen. To do so, Kenny addresses a challenge most in his field do not – vision impairment due to diabetic retinopathy.

“The best way I can explain my visual impairment is that it’s like wiping a muddy windshield that keeps getting splattered with more mud,” he said. “I have no vision in my left eye, and no depth perception or central vision in my right.”

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Feb 28, 2019 blind, carver, employees, meet, rachel, staff

Meet Rachel!

As the public relations facilitator for Outlook Nebraska, Rachel doesn’t just write headlines – she makes them. In 2017, Rachel made national headlines when she became the first blind person in the United States to earn the Accreditation in Public Relations certification. Fewer than 20 percent of public relations professionals complete the certification, which involves an exam, preparing a portfolio and a presentation. Rachel passed on her first attempt.

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Feb 26, 2019 client, marketing, marketing plan, roi, tips for success, trade show

What story does your trade show booth tell?

Your company has an important story to tell. For that story to be heard above all the competitive noise, every piece of your marketing materials needs shout it from the rooftops – including your trade show booth.

It’s easy to consider that story when you have the luxury of unlimited digital space on a website or the running time of a two-minute video. But how do you shout that story to throngs of distracted people strolling a crowded, noisy convention center floor in a way that gets them to stop and talk with your booth staff?

Like billboards along the interstate, your booth has to tell a compelling story in those few precious seconds before your audience has passed you by.

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Feb 25, 2019 build, customer service, data, php, sales, trust, wordpress

Using data scrubbing calls to build sales

Ever gone out to the mailbox or to your email inbox and found a message meant for you or someone in your home, but something wasn’t quite right?

Maybe the sender used your maiden name or your formal first name instead of the nickname you’ve used for years. Or maybe it was addressed to your ex, who you divorced years ago, or worse, to a deceased family member.

In the split second it took to read the address label, one unintended message came across loud and clear — whoever sent this doesn’t value me as a person or a customer. That piece of mail or email likely ended up in the trash or in your deleted file before it was read.

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